As a Matterport service partner, we now offer a full line of Matterport services for your business!
What is a Matterport Service?
Viewers can explore the location from a variety of viewpoints, learn more about the aspects of the location they’re interested in and get a feel for the space without having to physically travel there.
3D Virtual Tours in Real Estate
Imaging and streaming technology have advanced to the point where 3D Virtual Tours, floor plans, and other interactive exploratory tools are the latest items that can help you sell your properties. These technologies allow real estate agents to expand their client base without sacrificing firsthand experience and personal connection. The services that we provide will give your listings the “wow factor” that can put your client’s listing to the front of the line.
As a real estate agent, part of the value of your services is your ability to create and implement a successful marketing plan. These days, standard real estate marketing strategies incorporate digital marketing materials. Featuring virtual tours on your site is an elegant way to signal to clients that you’re aware of cutting-edge technological solutions and that your services include a versatile marketing toolkit. They’ll be impressed by your property listings and your marketing savvy.
Interactive technology is fascinating by definition – audiences enjoy digital media forms that provide space for independent exploration. 3D Virtual Tours give your clients the chance to investigate a realistic digital environment – they’ll be able to visit each room, zeroing on details like light fixtures, decorative tiles, and any other special amenities the listing has to offer, all from their own laptops or mobile devices. 3D Virtual Tours share another marketing advantage with video – they hold attention for minutes at a time, which means that audiences are more likely to feel invested in the interaction and more likely to take the next step in their purchase journey.
Establishing a sense of ownership is crucial to nudging clients towards finalizing the real thing. 3D Virtual Tours allow clients to tour the property independently, on their own time and at their own pace, giving them a sense of autonomy and personal connection. You can enhance and deepen this sense of connection by adding virtual tours to a suite of other interactive features –local amenities, mortgage calculator, information about the property, etc. The more time and energy they invest, the more likely they’ll feel committed to reaching out to you with an inquiry.
3D Virtual Tours are a Permanent Open House. All open house events are a big part of any real estate agent’s business, but they involve a great deal of work – scheduling, staging, long hours on-site, keeping track of notes and contact information. Virtual tours allow you to digitize part of this process, keeping listed properties “open” and on display around the clock. You can also gather feedback on virtual tours by including them in social media and blog updates where viewers can leave questions and comments.
3D Virtual Tours can feel like an expensive real estate marketing option, but you can incorporate them into a range of materials, including marketing emails, social media posts and open-house notifications. We also include many options with our packages that your average photographer can’t provide. Our services include 4K still photos, 360 photos, 2D & 3D floor plans and many more exciting options. In the end investing in a 3D Virtual Tour and its amenities will enhance your listing, save you time and money.
Virtual Tours have been shown to attract more views and generate more leads than text and still images alone. Consider incorporating a 3D Virtual Tours into your digital marketing plan, so this innovative technology can give you a solid advantage in a competitive market.
3D Virtual Tours in Commercial Business
You can use a 3D Virtual Tour as a reliable marketing and presentation tool that will help you attain and draw more attention to your business. Your customers can virtually visit your business before visiting in person. Visitors who have already toured your business online are more comfortable when they see it in person, and thus are more likely purchase your goods or services. Retailers can also create a virtual store for their customer’s shopping needs.
The worst thing a business can do is disappoint; the best thing a business can do is deliver. Clients like to know what to expect from a business and seeing inside is the best way to set accurate, reasonable expectations. Clients are more likely to be pleased, and happy clients sign up for better services and make better purchases. Furthermore, by meeting or exceeding your clients expectations and you set yourself up for repeat business. Let clients see exactly who you are and what you offer. The clients you get will be better ones.
A 3D Virtual Tour for your business is a great resource for improving your web presence. It encourages viewers to spend more time on your webpage, be that your website, local page, social media profile, etc. The longer they stick around, the more likely they are to sign-up for your service or make a purchase. A 3D Virtual Tour encourages clicks, they click on the link to the tour, maybe a link to the home page of your website or a link to a specific product or offer. Whatever the case, Google keeps track of the clicks. More clicks means your website is worth clicking and they send more search traffic your way. More time, more clicks, more traffic, more clients and more revenue.
When your customers look for your business on Google, they will also see the 360º imagery from your 3D Virtual Tour that the photographer captured. Matterport has combined with Google Street View to allow viewers to walk into your business from the street, just like you would in person, but from the comfort of your electronical devices.
3D Virtual Tours are the future of visual online marketing, and thus make an excellent long-term investment. The overall goal for any online marketing campaign is to get customers into your store and essentially turn their clicks into cash. There is no better way to do this than an interactive 3D Virtual Tour. They create a “wow” factor that still images lack. More times than not, this is enough of a deciding factor for someone to choose your business over your competitor.
As a Google Trusted Photographer Agency and Matterport Service Provider, Midwest Aero Technologies works with your business to optimize your online content strategy. Contact one of our specialists today and take the next step in marketing and put your business ahead of the rest.
Google 360 ° Photos/Tours
Google dominates the world of search. Let’s face it, if you want you business or place of business to be found, you should probably have a presence on Google. Even if a business is found somewhere else, the mapping is more often than not done on Google.
For small business owners, Google is an important part of marketing. You want to rank in Google’s search results and be found by customers. However, what most people don’t realize is that a good portion of Google’s search results are tied to Google Maps, your business location and to a newer product called Google My Business (GMB).
Like most of Google’s tools, GMB is free and relatively easy-to-use. It allows you to create a profile about your business that includes photos, website, physical address and more. The best part… you can add 360 degree photos to enhance your Google Search presence.
Listings with 360 degree photos and virtual tours are twice as likely to generate interest. When consumers search for businesses, they use mapping products 44% of the time. As a business owner this benefits you in that 41% of those searches result in an on-site visit.
When you search for a business on a mobile phone, the first photo image displayed is often a 360 degree image. Google appears to be weighting these immersive images higher. 360 degree images allow a person to virtually move around your location, inside or outside, depending on what a business has loaded to its profile, or what a visitor has loaded to Google on themselves.
Google wants to keep its marketing tools simple and fast for the small business owner. The GMB product is one of those tools that allows you to create and manage an online profile that Google recognizes and uses in a variety of ways to benefit you, such as Google Maps. The more data you share, the more time people spend in the Google universe.
Google Street View is the way to get your business recognized and promoted. It shows up in local search results, on Google maps, on your Google plus page, and your Google local page. Anyone looking for your business with Google will have the opportunity to virtually come in and look around from the comfort of their computer or mobile device.
As further incentive, Google is promoting this service more and more, and they continue to add and promote features involving Google Street View, Businesses are catching on, and the businesses who get it first will get ahead of the competition.
Based on their research, Google knows that people like to move around in the image to get a sense for the place. 360 degree photos provide that interactivity at a low cost opportunity. Creating more engagement and interaction with your prospects and customers is the key in today’s crowded online world.
Midwest Aero Technologies is a Trusted Google partner. Our certified photographers are ready to take your business to the next level jumping ahead of your competition almost entirely effortlessly.